INC Article: Boost Profit With Brand Consistency

INC Article: Boost Profit With Brand Consistency

Check out this great article from Inc.com about why it is so important to maintain brand consistency. Surprisingly brand consistency is often overlooked and under-valued still today. We have worked with many brands over the years, some of them “get it” and...
Put That Annoying Little Hashtag to Work!

Put That Annoying Little Hashtag to Work!

Love them or hate them, hashtags are everywhere. While they are used and often abused in many ways, hashtags can be a great marketing tool to build brand awareness and customer engagement – especially at an event like a trade show, product launch, conference, meeting or live promotion.
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If a picture is worth a thousand words, what’s a video worth?

If a picture is worth a thousand words, what’s a video worth?

I have jokingly justified video’s worth a few times, saying “if a picture is worth a thousand words then video must be worth 24,000 words a second.” Even though this is said just to get a rise out of my marketing and photography friends, it got me thinking about the real worth of video.
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