Skyline 360 was once again called upon to develop the theme, branding, art direction, graphics and marketing for Skyline’s own exhibit at the 2019 ExhibitorLive show.
Skyline 360 worked closely with internal marketing and project managers to establish a jungle theme directive. From there 360 developed the theme name of “Tame the Trade Show Jungle” along with an accompanying logo mark and moodboard that the Skyline custom exhibit design team used to influence the initial structural concept for the exhibit design.
Once the structural design was complete and approved 360 took over again to finalize the graphics and develop the preshow and at-show campaign deliverables which included several emails, an online landing page, a bag insert and an at-show giveaway of a “Trade Show Jungle Survival Kit.” Skyline 360 also developed 2 RFID stations with associated digital content as seen in our previous post here.
The entire campaign, exhibit and giveaways were such a huge hit that we even ran out of our at-show giveaways. We were also able to capture double the amount of leads from previous years.